Episode #9: How to plan & promote effective cooking demos from your home

Episode #9: How to plan & promote effective cooking demos from your home

Season 1, Episode 9

How to plan, teach & promote effective cooking demos from your home

Hosts & Guests

Shauna Lindzon

Culinary Dietitian

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About This Episode

Facilitating cooking classes can be lot of fun provided they are planned properly & strategically. There are lots of teaching moments during a class that can be utilized to disseminate health & nutrition messages. 

My guest for this episode is pro in planning & facilitating cooking classes. And she hosts these classes from her home kitchen.  

Shauna Lindzon is a Registered Dietitian with over 27 years of nutrition experience. Previously, she worked as a Clinical Dietitian at Toronto’s Sunnybrook Health Science Centre in Nephrology and Neurosurgery for 12 years. Since leaving this clinical setting, she has been working in the community as a Consulting Dietitian.

She is also a program developer and nutrition leader at Wellspring Cancer Support Network in Toronto and enjoys helping clients virtually and offering corporate wellness lectures.

Most recently, she has developed cooking demonstrations that combine scientific knowledge with culinary education for her clientele. Her demonstrations are unique, informative, delicious and a lot of fun. You can find a list of her nutrition classes and recipes at shaunalindzon.com and can hear her monthly on Zoomer Radio – The Tonic, discussing a variety of nutrition topics.

She will be discussing:

– How to set up a successful cooking demo business

-How to grow your audience for the demos

– What to look for when creating healthy recipes for your clientele.

Shauna can be reached at https://www.shaunalindzon.com/cooking-demos/

Related Episodes

Episode #8: How to create resources your clients will actually read & understand

Episode #8: How to create resources your clients will actually read & understand

Season 1, Episode 8

How to create resources your clients will actually read & understand

Hosts & Guests

Lisa Cantkier

Educator and writer focused on nutrition and health

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About This Episode

There are thousands of client facing resources available. As practitioners we give out resources to our clients after our appointments with the intent that they will read them when they get home. The real question is how many of these resources actually make sense to the clients? How many of them just leave them behind in the waiting room when they are exiting your office! How many of them dump them right after they leave your office! Designing resources that clients actually read & understand is a skill. From the text to the images used to the formatting, everything counts. 

My guest today is Lisa Cantkier an educator, course facilitator and writer focused on nutrition and health. Lisa manages a range of health-related communications projects at Healthful Communications. She has special interest in special diets that help manage various medical conditions. Lisa can be reached at lisa@healthfulcommunications.com

She has been a contributor to several health-focused publications, including University Health News, Diabetes Self Management Magazine and Gluten-Free Living Magazine. Her articles and recipes have been published in cookbooks, Gusto, the Los Angeles Times, TVO and other publications. Lisa has coauthored a cookbook aimed to help those with diabetes, as well as those with celiac disease.

Her work to raise awareness of celiac disease and special diets has been recognized by Microsoft, Taste Canada and the municipal government, and published in MSN, the Wall Street Journal and Yahoo.

Specialties include:
• teaching and course development
• nutrition, health and wellness writing
• medical writing, with a focus on digestive disorders, including celiac disease
• nutrition consultation, recipe development and meal planning
• special diets that help treat medical conditions
• project management for communications projects
• digital media: developed concept and content for GlutenFreeFind.com (2011-2018), an online resource directory (created to help individuals with celiac disease) offering content, business listings across North America and an extensive recipe collection.

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